Taste the difference: why So Sweet carrots and parsnips are the best
There’s something special about biting into a carrot so sweet it feels like a treat, or a parsnip so rich it makes a simple stew unforgettable. That’s the magic of So Sweet carrots and parsnips.
Grown in the cool climate of Southland, New Zealand, our vegetables are full of flavour, naturally sweet, and tender to the bite. The secret lies in why frost makes carrots sweeter. Cold nights trigger the roots to turn starch into natural sugars, giving them that unmistakable So Sweet taste.
Key points
- Frost makes carrots and parsnips sweeter by turning starch into sugar.
- Southland’s cool winter nights and fertile soil create unmatched flavour.
- Our root vegetables are tender, sweet, and perfect for cooking.
- So Sweet produce is a premium choice for chefs and home cooks.
The science behind frost and sweetness
For our carrots and parsnips, frost is a gift. When winter temperatures drop, starch stored in the roots naturally turns into sugar. This is nature’s way of protecting the plants from freezing—and for you, it means a sweeter, richer flavour.
This process, known as cold-induced sweetening, also softens the texture. The result is a carrot or parsnip that’s sweet, tender, and ready to shine in your kitchen.
Why Southland grows the sweetest vegetables
Southland’s steady frosty nights give our crops the perfect conditions to develop their signature sweetness. Add in our region’s rich, fertile soil, and you’ve got the ideal recipe for flavour.
While not every region enjoys this natural frost cycle, we’re lucky enough to see it every season. That’s why So Sweet carrots and So Sweet parsnips stand out in both taste and quality.
Cold nights, sweeter carrots & parsnips
Frost isn’t just weather—it’s part of our story. Every frosty night in Southland adds flavour to our carrots and parsnips, creating a taste experience you won’t find anywhere else.
When you choose So Sweet, you’re enjoying the best of what nature has to offer—vegetables that are sweet, tender, and grown with care for your family.
Frequently asked questions
Why do carrots and parsnips get sweeter after frost?
Cold weather changes starch into sugary starch, helping the plants survive frost and giving them a sweeter taste.
What other vegetables get sweet in winter?
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If you see So Sweet carrots or So Sweet parsnips in store this winter, pop them in your trolley. From our fields in Southland to your kitchen, we’re proud to share vegetables that are truly at their best in the cold.
