About So Sweet

For five generations, we’ve been growing carrots, parsnips and potatoes with care for the land, our people and your family. What began as a small Southland farm has grown into a trusted New Zealand name in quality vegetables. Every crop is nurtured from seed to harvest using sustainable practices that protect our soils and deliver naturally sweet flavour.

We’re proud to continue a family tradition built on hard work, innovation and respect for the environment. Explore our story, meet the So Sweet team and see how we bring Southland’s goodness to tables, retailers and communities across the country.