Our story from Southland soils to New Zealand tables
Blending generations of family knowledge with modern horticulture to grow better produce
Our story is one of family, growth and care for the land. As a family-owned vegetable farm, we combine generations of knowledge with modern horticulture to produce naturally sweet, traceable vegetables for supermarkets, kitchens and communities across New Zealand.
Behind every crop is a commitment to doing things the right way: responsibly, efficiently and with complete traceability. Our story continues with each harvest as we blend time-tested methods with innovative technology to deliver the highest standards of quality for retailers, foodservice partners and consumers.
Sweetened by frost, shaped by Southland
Everything we grow starts with this place. Southland’s cool climate and mineral-rich soils shape not just the way we farm, but the way our produce tastes, and the care we bring to both. In winter, our carrots and parsnips naturally sweeten as they turn starches into sugars to protect themselves from the cold. These conditions don’t just grow good produce. They are the reason So Sweet vegetables taste the way they do.
A growing approach, certified organic and low impact
We grow both certified organic and conventional crops, with everything grounded in the same low-impact philosophy. From regenerative soil practices to careful crop rotations, we work with nature to grow vegetables that are sweet, sustainable, and full of integrity. Our organic range is certified through AsureQuality, and all of our crops are farmed with care for the land, our people, and future seasons.
Why buyers like you choose So Sweet
Reliability
You need produce that arrives on time, looks the part, carries the flavour you expect, and consistently delivers freshness, quality, and flavour you can rely on.
Integrity
Our vegetable produce doesn’t just taste good. It’s backed by robust systems, full traceability, and growing practices that lead the way in our industry.
Ease
Your job is busy enough without chasing suppliers. We keep things simple with quick replies, clean paperwork, and support when you need it.